STRATEGIST · FOUNDER · SPEAKER

Building the infrastructure for communications professionals to thrive.

I'm a cultural strategist, critic, and the founder of PR Girl Manifesto, a global community for PR & communications professionals. I build the infrastructure this industry was missing, and I write and speak critically about the culture it operates within.

Community Builder

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Communications Strategist

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Founder

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Community Builder ◆ Communications Strategist ◆ Founder ◆

I believe the industry gets better when the people inside it are better supported, so I stopped waiting for someone else to build that and did it myself.

I'm a cultural strategist and critic who has spent the last decade interrogating how communications shapes , and is shaped by, culture. The gap I kept seeing wasn't just about resources. It was about who the industry was actually built for, and who it was leaving out. PR Girl Manifesto is my answer to that question: a global community of 97,000+ communicators who needed infrastructure that actually worked for them. My work as a strategist, speaker, and critic grows from that same root: the belief that how we build matters as much as what we build.

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What I Do

  • Cultural Strategist & Critic

    I analyze how culture shapes communications , and how communications shapes culture. I write and speak critically about media, PR, and representation, and help brands understand the cultural moment they're operating in before they try to speak to it.

  • Founder, PR Girl Manifesto

    I built infrastructure the comms industry was missing. PRGM is a global community of 97,000+ communications professionals, built on the belief that community care is a measurable outcome, and that this industry gets better when the people inside it are better supported.

  • Speaker & Author

    I bring a strategic and critical lens to every stage, from conferences and panels to university lectures and corporate convenings. I'm also writing The PR Girl Manifesto: New Rules of Success, the playbook the next generation of communications leaders actually needs.

Some Brands I’ve Had The Honor Of Supporting

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  • "Fatou is not just a speaker; she's an experience. Her commitment to using one's career as a tool for advocacy is palpable, and she inspires you to want to be a part of that journey"

    Rafael Torres

  • "In the world of communications and advocacy, Fatou stands out. Her insights are both insightful and actionable, making you rethink your approach. Her entrepreneurial spirit, combined with her advocacy-driven focus, makes her a force to be reckoned with."

    Isabelle Gray

  • “For many of us who are still trying to figure out our career paths, Fatou’s guest lecture offered a perspective that was both inspiring and showed the range of career pathways in Communications.”

    Lila Henderson

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