Role: Brand Manager & Communications Strategist

Target Audience: Black-identifying individuals across the diaspora, encompassing African-American, Biracial, Immigrant, Black Latinx, and more. Transparent & Black offers a safe space for those seeking to explore or reclaim their wellness, acknowledging the vastness and diversity of the Black experience.

Responsibilities:

• Managed and oversaw all major communications for the brand.

• Established and nurtured key brand partnerships.

• Responsible for generating opportunities that propelled brand growth.

• Took the lead in developing campaigns and crafting crowd-funding strategies.

• Instrumental in designing and executing a marquee Juneteenth event.

Outcomes:

• Played a key role in enhancing the brand's awareness.

• Successfully streamlined the brand's communication systems.

• Under leadership, the brand secured partnerships with notable entities like WeWork and Girlfriend Collective.

• Secured press in major publications such as PopSugar, SELF, Vice, Coveauter, xoNecole