Philly Startup Week
Empowering & Equipping Early Stage Entrepreneurs
Philly Startup Week is a five-day, entrepreneur-led, community-run event that showcases the local startup ecosystem. The event features a range of activities, from meetups and lectures to discussions, all aimed at strengthening the regional startup ecosystem. It's part of a global initiative held in cities worldwide to connect entrepreneurs at various stages, from ideation to IPO.
Role: Co-Founder, Communications Lead, Programming Director for Philly Startup Week.
Target Audience: Black and Brown startup leaders, individuals new to the startup space, first-time founders and those interested in founder growth, social impact, diversity, and inclusion.
Responsibilities:
Spearheaded all major components of the brand.
Designed a week of diverse programming.
Created a blueprint for subsequent Philly Startup Weeks.
Developed and executed the communications strategy.
Oversaw brand strategy and press outreach.
Designed experiential and event marketing strategies.
Outcomes:
Attracted over 1,000 attendees to Philly Startup Week.
Established the blueprint for future Philly Startup Weeks in collaboration with Techstars.
Secured press coverage in local news outlets.
Hosted renowned entrepreneurs like millionaire Abu Fofanah (Power Your Launch), and Forbes 30under30 Alum Dave Silver (Rec Philly).
Secured sponsorships from major brands like SalesForce, WeWork, Faber, and NSF: America's Seed Fund.
Boosted brand awareness around the initiative.
Equipped over 500 local entrepreneurs with the resources and tools essential for their entrepreneurial journey.
